Designer, Strategist, Problem Solver.

I design digital experiences that balance human needs with business goals, driven by research.

Hi, I'm Tim

I've spent 15+ years designing digital products for enterprise companies, startups, solopreneurs, and everything in between, for a wide variety of industries. My work spans UX strategy, UI design, information architecture, and brand identity.

My background in graphic design gives me a strong eye for detail and visual design, not just UX.

I’ve worked at agencies, in-house, and as a freelance consultant, giving me a breadth of experience in B2B and B2C. I love solving complex problems and making people’s day-to-day more efficient.

My focus the last several years has been the AEC industry, helping run Wonderstruct with my wife, a former civil engineer.

Work With Me

My Approach

Research First

Every project starts with understanding the users, the context, and the constraints. If I'm new to a niche industry, I create glossaries of common terms and acronyms, pull job post descriptions of my target audience, and interview Subject Matter Experts (SMEs) and whomever I can.

Systems Thinking

I always try to look at the whole ecosystem of a product. I define not just user personas but the system permission roles those personas slot into. And designs systems are a must to ensure scalability and speed.

Clear Communication

I communicate closely with product managers, engineers and stakeholders to ensure nothing is missed. I like to educate on the process and thinking behind the work without condescending to them. I love collaboration and feedback from others.

Data & Content Focused

My time building in no-code apps and content management systems (CMS) like Airtable, Notion, Adalo, Payload, Webflow, and Sanity mean I'm always considering how the database and content collections will be configured, which field types to use, and how tables relate to each other.

Adaptability

Funding runs out, the market changes, user research brings new priorities to light. I've designed plenty of features over my career that had to be dropped and not implemented. It's nothing to take personally. Being flexible and ready to change direction is key.

My AI Philosophy

I’ll try not to pontificate.

In the age of AI it’s become easier than ever to connect multiple systems, create automations, and build and deliver faster.

I’ve been impressed how quickly I’ve been able to build a complex design application when even the LLMs themselves were telling me I would need specialized software engineers and months or years to get to an MVP.

It’s also easy to create slop, or create something that looks decent at a quick glance but needs serious human review.

The research and planning aspect is so important. My work with AI is often 80% planning, 20% execution, and plenty of QA.

It’s also easy to create designs that look samey and very AI-obvious. I can spot a website that was built with AI from a number of tells. Inter as the font. Tailwind components. Big H1 headings that are italic. And AI loooooves small, all-caps eyebrow text subheads. Most often, there is text that is too low-contrast for WCAG compliance.